Prof. Paul Coulton

Prof. Prof. Paul Coulton

Imagination, Lancaster University


Paul has a background as a game designer, programmer, and hardware designer and now spends his time subverting perfectly good technology to create novel games, playful experiences, and toys.  His  research largely falls into what is known as Game Studies, an area of research that deals with the critical study of digital and non-digital games. More specifically, it focuses on game design, players and their role in society and culture.


This means that Game Studies has evolved naturally as an inter-disciplinary field with researchers and academics from a multitude of areas, such as design, computer science, psychology, sociology, anthropology, philosophy, arts and literature, media studies and communication, etc. This activity is embodied as ‘research through design’ and, in particular, to the speculative design of novel, hybrid, physical/digital interactive games, playful experiences, and artefacts. Much of this research is conducted using techniques I helped pioneer and relates to an, 'in the wild' evaluation methodology utilising 'app stores' and social networks as an experimental platforms