On the Precipice
Developing tools to capture audience experience in exhibitions.
2 Commercial Partners
2 Academic Researchers
The availability of technology in performance and exhibition spaces presents us with opportunities to collect data about audiences that can assist in understanding the audience’s experience or create performances and exhibitions that are more responsive to their audience. This project aims to take advantage of this opportunity to capture, analyse and represent the experience of transient audiences in a touring media art exhibition. We intend to explore:
- What type of data can we collect from audiences?
- How can we collect this data and in what form?
- What can we do with this data and how can we present it back to audiences in engaging ways?
The project will lead to the development of a set of tools, potentially taking the form of a craft product, device, artefact or exhibit, that can be used in a variety of contexts to collect and present audience data. These tools will be developed and evaluated in two different contexts, in the first case for collecting audience data and in the second case for creating an adaptive experience.
The deployment will be carried out in the Big M, an inflatable, mobile exhibition venue for the presentation of video and new media work developed and run by ISIS Arts. Throughout 2013, Big M will tour the North East region housing On the Precipice, a programme of immersive film installations. In this context, tools will be used to better understand and develop the audiences that the organisation attracts (both existing and new).