So what is Perceptive Media?

Unlike interactive narrative, in which users create or influence a dramatic storyline through their actions, ‘perceptive media’ looks at narrative from a different perspective; it adapts a story to the audience by using information about them, gathered through the use of a range of sensors and sensing technologies, whilst shaping the story within the predefined scope set by the storyteller.

If the goal of the interactive narrative is to immerse users in a virtual world such that they believe that they are an integral part of an unfolding story and that their actions can significantly alter the direction or outcome of the story, in the case of the ‘perceptive media’, the overall story arc does not change, it is simply varying the more ambient parts of the narrative to create an engaging experience for the listeners. Thus these changes may not be immediately apparent to the user and rather they are subtle and awareness may develop slowly during the course of the broadcast.

Therefore, ‘perceptive media’ attempts to bridge the gap between the ‘flexibility’ of the storyteller and the ‘rigidness’ of the broadcasted story delivered. The technologies employed take advantage of the implicit and explicit data the audience is generating and, in doing so, it redefines narrative as a set of logical attributes (variables), which could be moulded into different experiences. It is through the creation of adaptable stories and new experiences that the concept of ‘perceptive media’ is achieved.

As such, Perceptive Media explores different ways in which content creators can start thinking about how they may produce adaptable stories, by making subtle changes to the storyline based on the context in which the listeners are consuming the media.