Perceptive Media featured in technology media

9th Mar 2016

The Perceptive Media project has been featured by 'The Next Web'


Martin Bryant writes in 'How the BBC is building the future of TV by blowing it up into little bits':


"The brainchild of BBC R&D’s Ian Forrester, Perceptive Media uses information about individual viewers and the environment they’re in to tweak a program in clever ways. The initial 2012 experiment was a radio play about a woman stuck in an elevator. Aspects of the drama changed depending on the listener’s location, the local weather, the time of day and what social network cookies were in his or her browser.

While that was quite a simple demo, it got the idea across, and by the next year it had evolved into a piece of hardware called the Perceptive Radio.

This concept device sported light and proximity sensors, along with a microphone that are used to influence how content is played back. Maybe the playback volume could increase based on ambient noise levels, maybe it could play ‘happy’ music when in a light room or more sinister-sounding tunes in the dark.

A second Perceptive Radio has now been built in partnership with Lancaster University. While it lacks the retro visual stylings of the original, it includes a face detection camera and geolocation support. Again, these can be used to influence how content is played to different listeners."