We bring together pioneering companies and the best academic thinkers to explore the potential of something we are calling digital public space where anyone, anywhere, anytime can access, explore and create with digital content.

Together we are creating new products, experiences and business opportunities which empower anyone, anywhere to access, explore and create with the newly accessible collections of media, public information and personal data trails which form the digital public space.

To do this we bring together carefully selected companies and researchers. Interested in working with us? Join us at our next Creative Lounge, 4 July 2014


Public Service Innovation and Democracy

Individual and community empowerment, new public and private sector services, data collection and sensing, data visualization and service design.
5 Projects
11 Commercial Partners
14 Academic Researchers

Performance, Liveness and Participation

Exploring how digital prototypes can be used to offer new forms of participation in live events, broadcasts and in public spaces.
5 Projects
8 Commercial Partners
10 Academic Researchers

Making the Digital Physical

Transforming the digital space trapped inside screens and devices into physical experiences in the real world.
5 Projects
6 Commercial Partners
13 Academic Researchers

Rethinking Working Life

What opportunities does Digital Public Space afford for new working practices? 
4 Projects
6 Commercial Partners
8 Academic Researchers

Stories, Archives and Living Heritage

Exploring new ways of accessing, creating, exploring and remixing personal stories and cultural heritages to create new experiences.
3 Projects
5 Commercial Partners
3 Academic Researchers

Building Social Communities - Dynamic Structures for Growth

The lab under this cluster topic will focus on the following area: Designing the Digital Public Space - Dynamic Structures for Growth
2 Projects
2 Commercial Partners
3 Academic Researchers


On the Precipice

On the Precipice
Developing tools to capture audience experience in exhibitions.

The Physical Playlist

The Physical Playlist
A physical-digital object which people would share with significant others and friends.

Community Data Journalism

Investigating the visual storification of data to inform visual stories which are linked to location in real time. 

Numbers that Matter

Numbers that Matter aims to explore wellbeing and people’s understanding of data by co-designing a wearable open-data device.

Cold Sun

A mobile game designed to educate about climate change using real world weather data.

PAC-LAN: Zombie Apocalypse

PAC-LAN: Zombie Apocalypse
A Location Based Game that explores gameplay within a combined digital and physical public space.

The Imitarium presents - Meet the Hubs: A Knowledge Exchange Salon

The Imitarium presents - Meet the Hubs: A Knowledge Exchange Salon
This is a project which is being developed in association with Steven Wade for the AHRC Digital Economy Showcase

Latest Activity

Social Network modelling at the Royal Institution

28th Jul 2014
At the Royal Institution on June 13 for an event sponsored by the CX program I ran another iteration of the social network modelling project. The main difference this time was that 28 participants contributed to a group model rather than creating individual versions as we had done in Elephant...

Digital Public What?

23rd Jul 2014
What is "Digital Public Space"? An Experimental Documentary by David Green, Jimmy Tidey & Clara Crivellaro.

PrimeConf: Best of British

30th Jun 2014
Creative Exchange were proud to be exhibiting last week at the inaugural PrimeConf ‘Best of British’ conference, a celebration of the best of British digital technology talent. We supported this event as a sponsor because we felt that the event was very closely aligned with the aims of the Creative Exchange...

Creating a legible game area

23rd May 2014
One of the most important aspects of the game is to create a legible game area by designing and positioning the RFID pills in such a way to facilitate the understanding and recollection of the playable space. During one of the trails, small NFC tags were used for pills, which...

Numbers that Matter Hackathon - the movie

19th May 2014
The hackathon was an intense experience and had a very distinct flavour and emphasis, in this film Maria manages to pull all that together - enjoy! Over the weekend of the hackathon, we booked the services of Maria Gabriella Ruban a Manchester based filmmaker who specialises in artist and exhibition video.   Maria...

Video from the Creative Economy Showcase

14th May 2014
We had a fantastic day at the AHRC Creative Economy Showcase There is now a video available of the event which includes footage of the Imitarium and our presence on the day.